Cracker Barrel tried to reassure customers Monday that its values have remained the same after it received criticism following a new logo reveal and general brand refresh. The company promised ...

The fallout from Cracker Barrel’s logo change and restaurant makeover isn’t over. Shares of the food chain plunged Thursday as customer backlash and investor unease drove the chain’s worst losing ...

Cracker Barrel announced Aug. 26 that it is dropping its much-criticized new logo and returning to the "Old Timer." "We thank our guests for sharing your voices and love for Cracker Barrel. We said we ...

(Reuters) – An ongoing attempt by Cracker Barrel Old Country Store (CBRL) to revamp its brand triggered a backlash and unleashed a selloff that wiped out most of the dining chain's year-to-date stock ...

Shares of Cracker Barrel Old Country Store Inc. took a dive Thursday, after the restaurant chain debuted its new, simplified logo, that many people didn’t like. Even Donald Trump Jr. asked, why? Some ...

Cracker Barrel CBRL2.38%increase; green up pointing triangle planned to celebrate a fall menu and logo makeover with a festive country music concert in New York City, but its new logo stole the ...

Cracker Barrel’s stock plummeted $94 million Thursday after the country staple restaurant pushed out an unexpected rebrand of its logo. The 55-year-old company’s share value dropped 7.2 percent ...