While most SEO articles debate minor ranking factors, Google is fundamentally rebuilding how local search works.
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Why local SEO is thriving in the AI-first search era
Generative AI is changing how users search. With instant answers from AI Overviews, ChatGPT, and other tools, many searchers no longer need to click through to websites – especially for informational ...
Local search is no longer just about maps and directories. What began as a game of citation consistency has grown into a dynamic, intent-driven ecosystem shaped by real-time data, customer ...
Google published a research paper describing how it extracts “services offered” information from local business sites to add it to business profiles in Google Maps and Search. The algorithm describes ...
Discover how AI is transforming local SEO. Learn data-driven tactics to win in AI Overviews, Maps Packs, and protect multi-location visibility in 2025. “Our data showed a noticeable drop in organic ...
In 2025, healthcare marketing for medical practices is shaped by two digital powerhouses: local SEO and AI tools like ChatGPT or Google Gemini. The global digital health market is set to generate $197 ...
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