Ad agency holding companies are ruthless at prioritization. These massive organizations command so much of the world’s advertising budgets that they need to put resources behind the biggest markets ...
Self-service deal ID creation Precision controls for geo targeting, daypart, affiliate, program, and genre Auto-bidding for delivery management Digital-like delivery dashboards The result is a new ...
NEW YORK, May 8, 2025 /PRNewswire/ -- ITN, the leader in automated activation technology for local TV, and Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today ...
The result is a new level of flexibility, visibility, and automation for linear TV—while ensuring local stations retain full control of their inventory. Through this collaboration, local linear TV ...
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