WILLIAMSBURG, Va. —A new forecast for local advertising from Borrell Associates provides some short-term good news and some longer-term bad news for local TV broadcasters. It’s newly released study ...

For the first time, a digital-only agency executed a local linear TV buy—proof that ITN and Magnite's programmatic platform ...

Speakers from Gray Media, Sinclair, Graham Media and Media Inno share the latest on AI, watermarking, ATSC 3.0 and other technologies helping linear, streaming and digital media deliver more engaging, ...

Core local TV advertising spend, excluding political, of all types -- over the air, local CTV, and cable -- is expected to dip 1% to $19.4 billion, according to estimates from BIA Advisory Services.

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new ...

The collapse of local news is bad for democracy. Research shows that civic engagement is strongly tied to local news habits, and that communities with less local news have lower voting rates. And ...

Revolutionizing Local Business Growth with AI Strategies Franklin, United States - January 18, 2026 / 720 Digital ...

A bill introduced to the New Hampshire House of Representatives in December could create a temporary, refundable tax credit for small businesses that spend money on advertising in ...

If you are a quick-service restaurant brand marketer and you’re doing battle in 2024 without a hyperfocus on winning locally, your knife is not going to win this shootout. As value messages clash and ...

At my company, we have a saying: Geography is destiny—in life and business. People of similar economic, demographic and cultural backgrounds tend to live near each other. And when people join ...

I get asked this question at least once a week: Is local newsprint advertising dead? The short answer? Absolutely not. Don’t get me wrong, it’s a great question. But in small luxury resort towns ...