As cable subscribers cancel their subscription at a record pace, local advertisers are increasingly relying on CTV to reach consumers. (AP Photo/Matt Rourke, file) One of the fastest growing ad ...

CHANTILLY, Va.—BIA Advisory Services has issued a new U.S. Local Advertising Forecast for 2025 that is predicting the local digital ad spend will surpass traditional media for the first time, with 52% ...

The rise of CTV has brought a new level of control, transparency and reporting to TV When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Local ad ...

Local stations are continuing to push to reclaim the 10 p.m. hour from broadcast networks, a top industry exec said Wednesday. Mike Hayes, President of Hearst Television, was asked during a panel ...

Although major TV station groups in the third quarter are projected to see an average 2% decline in “core” advertising, those groups will also see "some recovery” later on, according to Wells Fargo ...