Zeam Media, a provider of broadcast OTT technology as well as the hyperlocal streaming platform Zeam, announced today that it is again collaborating with John Stamos on a Super Bowl spot that will air ...
Taboo until a 2018 Supreme Court verdict, online sports betting isn’t technically a new ad category. But with just over two years of a track record, few would challenge its advertising status as a ...
Marketers boosted their advertising spending on local over-the-top (OTT) TV by 127% last year to reach audiences on connected TVs, according to a study of 3 billion ad impressions by ZypMedia, a ...
Core, non-political U.S. local advertising is estimated to grow 6.1% in 2025 to $171 billion from a year ago, according to BIA Advisory Services. Total local digital media will land at $89.6 billion, ...
Borrell Associates plans to release its 2022 Benchmarking report on Wednesday, which estimates that local digital advertising will grow 9%, to $92.8 billion -- accounting for two-thirds of all ad ...
CHANTILLY, Va.--(BUSINESS WIRE)--BIA Advisory Services estimates the local broadcast TV industry in 2024 will generate $23.8 billion in advertising revenue, with $21.7 billion in over-the-air (OTA) ...
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