UFC's historic Paramount+ debut draws 4.96M live viewers, setting records for exclusive streaming events and largest UFC ...

The streaming numbers for the inaugural UFC event on Paramount+ are in – and they're big.

You can watch UFC events live on Paramount+, with both the prelims and main card available to stream in one place. The best part: UFC events do not require a pay-per-view purchase — you just need an ...

The UFC’s heavily promoted debut on Paramount+ delivered an average minute audience of 4.96M viewers on Saturday night, per ...

The stream of the free climb expanded the company’s live events presence. The post Netflix Continues Live TV Push As ...

UFC fighters have many moves, but none of them will keep marketers from buying programmatic inventory in their coming events ...

WASHINGTON — World Wrestling Entertainment's premium live events, including WrestleMania, Royal Rumble, and SummerSlam, will soon be exclusively shown on ESPN's platforms in the U.S., starting in 2026 ...

Real-time data platform recognized for powering observability at world's largest streaming events including Super Bowl, ...

NEW YORK—As more live events move to streaming and streaming platforms work to boost their ad revenue, the digital advertising tech standards-setting body, IAB Tech Lab has released its Live Event Ad ...