On Thursday, CTV ad server Innovid announced its first quarterly earnings since going public last year. Innovid’s Q4 revenue was up 13% year-over-year to $26 million driven mostly by CTV, which itself ...

With Attain Measurement, marketers can now seamlessly connect the power of brand advertising in linear TV with both top-of-funnel metrics like reach and frequency, and real-world outcomes such as ...

Innovid (NYSE: CTV) might need to tack “and linear TV” onto its shiny new stock ticker. Only two months after going public, the CTV and video ad platform announced a nine-figure acquisition of ...

The unification of audience measurement solutions across all forms of video media by Nielsen has taken a “significant step forward,” the nation’s dominant ratings and audience data firm announced ...

With a growing demand for new streaming viewer metrics, iSpot.tv -- which already is seeing steadily increasing business in linear TV measurement -- is unveiling a separate streaming system. The ...

Reduce measurement errors in linear systems to improve reliability, accuracy, and overall machine performance.

On average, fewer than half of advertisers are satisfied with available measurement options for most media — and they are least satisfied with digital video, linear TV and digital audio, according to ...

Nielsen Holdings took a step Tuesday toward better TV audience measurement in the digital age. Nielsen said its digital measurement in the TV ratings received accreditation by the Media Rating Council ...