Why Does the New Brand Use a Letter Logo? At the launch event for the Audi E5 Sportback today, Song Feiming, CEO of the Audi-SAIC cooperation project, delivered a speech explaining in detail why Audi ...

Mazda's wing-shaped logo is far from the automaker's first in over 90 years of building vehicles. Each has had a specific ...

In terms of design, the Audi E5 Sportback boasts a high degree of originality. It features a hatchback design, with circular ...

The Italian champions are seeking to do for the letter "J" what McDonalds did for the letter "M" in a bold redesign which has ...

Smartphone apps have led to a resurgence in monogram logos, but making a statement with just one letter has its problems. As it celebrates 75 years on the air, NBC Nightly News this month unveiled an ...

It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif? By Aileen ...

Austin has used a variety of logos, flags, and emblems to represent the city since 1839. But in 2018, city council voted to create a "consistent and clear brand" across all city services. On Thursday, ...

Japanese budget airline Zipair is scrapping its signature “Z” letter logo to avoid mistakenly giving the impression that it supports the Ukraine war, according to reports. The low-cost airline, which ...

In the years since its founding in 1839, Austin has developed many fragmented logos and symbols for various departments ...

After community-wide input for new branding, the City of Austin is unveiling a new logo. The City Council first prioritized unified branding in 2018, and the updated design goes live Oct. 1 across the ...