Edward Bernays unleashed a powerful force on the world when he unlocked the secrets of modern marketing. As far back as the 1920s, marketing professionals have been capitalizing on emotions, and these ...

It’s one of those paradoxes that we get sharp insights into ‘How To Live’ when someone close to us or someone we admire, passes away. My mother- in-law died from a sudden cardiac arrest in April this ...

When you officially retire, you're getting rid of one of the heaviest burdens we carry through life: the need to have a job. But when you finally kick back and cast your working responsibilities aside ...

Lucie Nield receives funding from NIHR. Catherine Homer receives funding from NIHR. She is affiliated with Royal Society of Public Health. University of Sheffield provides funding as a founding ...