Related reads:LEGO Says Smart Brick Is 'Here to Stay,' and Responds to 'Questions and Concerns' Around Abandoning Non-Digital Play I missed the LEGO Optimus Prime and the LEGO Bumblebee when they ...

LEGO and Hasbro announced a new set that dreams are made of a couple of weeks ago. That's right, LEGO is making Transformers sets, and the kick-off is the ultimate one. Optimus Prime, leader of the ...

LEGO has focused more on the 18+ age range in recent years, releasing plenty of LEGO sets for adults. One of the ways this manifests is in sets that play to adults’ nostalgia for when they were kids.

After 10302: Optimus Prime in 2022 and 10338: Bumblebee in 2024, we finally have a Decepticon to join the LEGO Transformers subtheme in 2025. 10358: Soundwave is now available, and LEGO South Africa ...

The new LEGO Transformers Bumblebee, available exclusively at the LEGO Store, is fun to play with, fun to build, but a bit challenging to transform. This set is the second of its kind; last year, LEGO ...

Kre-O is Hasbro’s take on Lego bricks, and the packaging is eager to point out that the bricks are compatible with other leading building products. Without using the name of a competitor, Hasbro wants ...