For B2B marketers, Instagram Stories may not seem the most obvious medium for content creation, but it can be a very effective one. B2B brands are able to generate 20x more engagement on Instagram ...

In today's digital age, data is the key to unlocking successful lead generation. Customer data, specifically, is what allows the modern business owner to gain precious insights into their target ...

B2B lead generation marketers: Have you tried Google Discovery ads yet? According to Google, Discovery ads: “…help you reach up to 2.9 billion people as they browse feeds on YouTube, check the Gmail ...

Lead generation, at its core, refers to the process of attracting and converting prospects into someone who has expressed interest in a company's product or service. These leads, once captured, can ...

When those of us in the online advertising world think of lead generation, we often think of the volume leaders – mortgage and education. It’s hard not to, as they, for the most part, dominate our ...

Lead generation helps businesses find potential customers, crucial for growth. There are two main types: outbound reaches out directly, inbound attracts customers. Effective targeting in lead ...

Another Google User Experience Playbook has been leaked. This one is about Lead Generation. The playbook has been indexed by Google and is publicly available via Google’s search index. This playbook ...

Lead generation blends the physical and digital worlds, even though it primarily operated in the latter for the past two years. However, as intermission ends and the curtain gently reopens on ...