On lead management infrastructure and tools: We introduced the lead tracking system four years ago. The software we use has evolved over time, and our report selection is tremendous. Internally, we ...

TRI is in its 15th year of providing lead generation services to the insurance industry. Its customers are both individual agents and corporate marketing departments. It offers auto/home leads, ...

What Is Lead Scoring? A Guide to Score & Grade Leads Easily Your email has been sent Lead scoring is a methodology that assigns numerical scores to individual leads ...

Businesses are constantly on the hunt for more leads. However, without a structured lead procurement strategy, that pursuit often prioritizes volume over value. The common results are predictable: ...