Lead generation for your small business can deliver impressive results — if you can transform potential buyers into clients. Without effective lead conversion strategies, any leads you get from ...

Preview release available to first 50 businesses - Limited launch offer expires January 17, 2026 I was spending $30K ...

Are you tracking the right metrics to evaluate your lead management success? While a robust lead management process is critical for the expansion of a business, if you are unable to measure the right ...

As we presented in the MarketingProfs’ research report, “B-to-B Lead Generation: Marketing ROI and Performance Evaluation Study,” effective lead generation marketing is very much tied to overcoming ...

Henry provided guidance: "we expect third quarter revenue to be between $9.5 million and $10 million, up 3% to 9% year-over-year. For the full year, we now expect revenue to be in the range of $40 ...

Take a second and think about your lead conversion rate. Could you name it right now? Hopefully you can. Conversion rates from inquiry to MQL — and MQL to opportunity — are two crucial stats that ...

Paid search advertising conversion rates have decreased across nearly all industries year over year. Meanwhile, the cost of generating leads through search ads continues to increase. Feeling déjà vu?

Marketing and sales funnels can sometimes be two separate rivers flowing toward the same ocean. However, all too often, these rivers remain disconnected, with leads leaking through the cracks and ...

When the wealth management industry talks about organic growth, a lot of attention goes to what marketers call the “top of the funnel.” In other words: Where are your client leads coming from, and how ...