A retail store requires comprehensive marketing planning, from determining the products being sold to how the in-store advertising materials will be displayed. Part of that planning is developing ...

A store’s layout and design often serve as a customer’s first impression of a business. Of course, it should be effective in persuading someone to make a purchase. However, it should also communicate ...

Retail shoppability, defined as the ability of the retail environment to translate consumer demand into purchase. It is making consumers’ needs salient in specific retail settings & turning shoppers ...