Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

Lowered costs and a growing population familiar with technology have helped fuel interest in using virtual reality in campus counseling. Use of virtual reality grown in classrooms over the last few ...

ROANOKE, Va. (WFXR) — Virginia Western Community College is using virtual reality technology to help students explore ...

Students who want to swap out their backpacks for a headset are in luck: A new public charter school coming to Utah will be set entirely in virtual reality. Virtual Horizons Charter School is slated ...

Before Collab XR, Danny Milisavljevic, associate professor of physics and astronomy, had to painstakingly use 2D diagrams to describe complex 3D astronomical data. Milisavljevic could create ...

Games are no longer just a distraction from everyday life or entertainment for young people. Today, their potential is utilized in many fields. Due to their interactive nature and ability to engage, ...

Virtual reality (VR) has arrived in the fire service as a transformative tool for enhancing training effectiveness and realism. Immersing students in a virtual environment that’s a familiar setting, ...

Nature documentaries presented as 360 virtual reality videos have a stronger positive effect than other forms of media, including an indirect effect on donation intentions. A group of media ...