NEW YORK—In a notable development in the media industry' efforts to improve the efficiency and cross-platform measurement of CTV ad campaigns, the IAB Tech Lab has unveiled the Ad Creative ID ...

NEW YORK—The IAB Tech Lab has launched “Ad Format Idol,” an initiative to standardize emerging connected TV ad formats. The global standards-setting body said its new project seeks help from ...

LUBBOCK, Texas (KCBD) - Research scientists at the Bioterrorism Response Lab at Texas Tech are now testing measles cases from across the area, hoping their timely work could help slow the spread on ...

The IAB Tech Lab is officially rebranding its Seller Defined Audiences curation spec as “Curated Audiences,” its CEO Anthony Katsur confirmed to AdExchanger on Wednesday. When a buzzword like ...

The U.S. Marine Corps and Naval Information Warfare Center Pacific will set up a technology lab in late January to allow engineers and other experts to develop prototypes into scalable, deployable 5G ...

Jonathan Wosen is STAT’s West Coast biotech & life sciences reporter. You can reach Jonathan on Signal at jwosen.27. Brittney Dockery searched for the right words to say goodbye. Her message might ...

Michigan Tech's Genomic Sequencing Lab, part of the University's Health Research Institute, plays a leading role in tracking animal-borne illnesses in the Upper Peninsula region while also advancing ...

Kailua, HI – Normal Lab, a technology startup based in Kailua on Oahu, is making waves in the tech world with its innovative approach to hardware and climate-conscious design. Founded by two friends, ...

When I was a kid, my home lab consisted of test tubes and beakers, sodium bicarbonate (baking soda), acetic acid (vinegar), and the occasional boom, followed closely by the sound of my mom in the ...

Indiana University will use $138 million from the Lilly Endowment — the largest grant the university says it's ever received in support of research and development — to build a new lab facility near ...