Debuting at CES, LEGO’s Smart Brick blends physical toys with subtle tech to create a more responsive play world.

During its demonstration, Lego showed a custom Smart Tag that could read basic colors using the sensor, illuminating the ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

New sensor-packed Smart Bricks introduced at CES add color, sound, and interactivity to classic Lego builds, debuting with ...

If you've ever wished your childhood Lego creations could come to life, your dreams are now closer to reality. Lego has just unveiled a subbrand called Boost that promises to do just that. The base ...