Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

Critics worry Lego’s new Smart Bricks will dull children’s imaginations by replacing free play with lights and sounds. That ...

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

The Danish company presents Smart Brick at CES, an incredible 2x4 piece of technology that recognizes the creations we build.

LEGO unveils the hardware and software ecosystem that delivers a more interactive playing experience via SMART Bricks and ...

According to critics, electronic Lego bricks could undermine children's fantasies. While Lego doesn't want to go fully ...

Does it undermine what was so great about Lego: that sense of potential in a simple studded brick snapping so satisfyingly ...

The partnership between Lego and Pokémon was first hinted at last March, and now, the initial offerings are available for pre-order, with shipping expected to begin on February 27. Three distinct kits ...

The LEGO SMART Play™ All-in-One sets from LEGO Star Wars will be available for pre-order from January 9th and available to ...

The LEGO Love Birds set features two colorful birds perched together in a flowering tree — a sweet display of love you’ll ...

If you need new walls and have dreamed of a day where you could just build them out of LEGOs... well, your dreams have come ...