In PPC, we hear a lot about keyword search volume, yet far less attention is paid to this crucial metric compared to, say, click-through rate or cost-per-click. Although these metrics are important, ...

The practice of relying solely on search volume as the defining metric for keyword research is becoming a relic of the past. While it can provide a glimpse into the popularity of a keyword, search ...

Understanding these dynamics helps SEO professionals identify opportunities to capitalize on low-volume keywords before they become competitive. Using a keyword volume checker can aid in tracking ...

Niche markets don’t generate enough data for standard Google Ads playbooks. Learn how to use signals and automation when ...

For years, SEO strategy was ruled by keywords. Marketers, creators and businesses scrambled to rank for “best shoes,” “cheap insurance,” or “marketing tips,” hoping sheer volume would drive traffic.

Search engines have moved away from matching keywords in search queries to keywords on webpages, a process that accelerated in 2012 with the introduction of the Hummingbird update. The impact on SEO ...

In a Google office hours hangout, Googlers answer the question of whether or not to try ranking for zero search volume keywords. The person asking the question noted that they’re ranking for keywords ...

Google's John Mueller said that if you make your content creation decisions based off of keyword search volume lists, then those pieces of content will be mediocre, at best. John said on Twitter ...

Google has added a new feature to the external keyword tool, they have added approximate search volume numbers. For example, I conducted a search for SEO and the results returned showed columns for ...