The practice of relying solely on search volume as the defining metric for keyword research is becoming a relic of the past. While it can provide a glimpse into the popularity of a keyword, search ...

Law firms are fixated on it, your clients don’t know it exists—meet search volume, one of the most misunderstood aspects of SEO. Search volume is just one tool in your SEO toolkit. It’s a tricky tool, ...

Understanding these dynamics helps SEO professionals identify opportunities to capitalize on low-volume keywords before they become competitive. Using a keyword volume checker can aid in tracking ...

Search engines continue to evolve, but SEO strategies have failed to keep up. For years, we have relied on keyword research to choose specific searches to target. However, keyword research often ...

In a Google office hours hangout, Googlers answer the question of whether or not to try ranking for zero search volume keywords. The person asking the question noted that they’re ranking for keywords ...

Google's John Mueller said that if you make your content creation decisions based off of keyword search volume lists, then those pieces of content will be mediocre, at best. John said on Twitter ...

Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. In today’s digital age, SEO isn’t an optional marketing strategy ...

Keyword research is the backbone of organic growth. While you can certainly create content for purposes other than ranking in search engines, it’s one of the best long-term ways to generate traffic to ...

Opinions expressed by Entrepreneur contributors are their own. Competing against so much content on the web makes it hard to outrank others in the SERP (Search Engine Results Page) battle, even when ...

How to Improve SEO? 15 Experts’ Recommendations 10 Best SEO Tools For 2025 – Our Favorite Services Best Keyword Research Tools to Beat Your Competitors The best keyword research tools are paramount to ...