Anyone who has conducted document review knows the frustration of keyword search. You craft what seems like a comprehensive list of terms, run ...

As brands expand into new international markets, the challenge of running successful PPC campaigns becomes increasingly complex. Navigating the differences in culture, language, consumer behavior, and ...

For all of the talk about “search and social” as an interdependent concept and discipline, perhaps the most important connective point between the two is the use of shared language. I mention this ...

Forbes contributors publish independent expert analyses and insights. I write about the broad intersection of data and society. One of the most remarkable but forgotten stories of the digital ...