While it's well known that sleep enhances cognitive performance, the underlying neural mechanisms, particularly those related to nonrapid eye movement (NREM) sleep, remain largely unexplored. A new ...

It’s been four years since The World Health Organization declared that “behavioral science is underutilized in public health, and ineffective behavior change techniques continue to be used.” A small ...

I started at Persistence Plus in 2014, and it’s mindboggling to remember how rare it was then for psychologists to leave academia for industry. I went in blind, having no role models to turn to for ...

This post is Part 1 of a two-part series. The success story of applied behavioral science began with the publication of popular science books more than 15 years ago showing that people make suboptimal ...