The emergence of organized customers demands investment in advanced solutions and next-generation key account management. The emergence of organized customers - large, sophisticated and complex ...

As organizations try to be strategically significant to their customers, they inevitably realize the value and necessity of implementing a key account management program. Key account management ...

So you have the title ‘key account manager’ and you are responsible for one or two ‘key accounts’. With the best of intentions, you seek to establish shared goals and plans where both parties ...

In the last few decades, with the spread of globalization, many companies expanded their businesses to operate globally at either the supply side or demand side—or both. Take the example of Jane, an ...

The medtech marketplace has experienced drastic changes in recent years. Economic forces have accelerated on hospitals, forcing them to become more cost conscious. Hospital purchasing has become more ...

Tom Goodwin works as a key account manager at Anglia Farms, anationwide agricultural buying group. He joined Anglia Farmers (AF) as a machinery buyer 18 months ago and has recently been promoted to ...

An account manager in a technology company is an important member of the sales and marketing team. Unlike sales representatives, whose primary role is to sell to customers, account managers are ...