A new national survey reveals which anime characters -- both classic and modern -- Japanese women most enjoy cosplaying as in 2025.

TOKYO -- Ever seen an ambassador dressed from head to foot in pastel frills? How about a diplomatic envoy in a mini-skirted school uniform? In a bid to raise its international profile, Tokyo has ...

Japan has ambassadors to more than 150 countries. Earlier this year, the Foreign Ministry appointed three more – "kawaii" (cute) ambassadors whose job is to travel abroad to introduce Japanese pop ...

Simply sign up to the Life & Arts myFT Digest -- delivered directly to your inbox. One of the more colourful off-piste events at New York fashion week last month was Tokyo Fashion Festa, a celebration ...

Japan is taking a novel approach to entice young people to join its Defence force, with a recruitment drive showing its service men and women in ‘sexy or cute’ poses. The series "National Defence - ...

"Gross" characters are proliferating in a country known for kawaii, and now even local governments' mascots are trying to out-weird one another. Long considered the global capital of cute, Japan is ...

MIYAZAKI, Japan — For some of Japan’s most adored celebrities, the journey to fame starts in a converted Internet cafe above a bowling alley in Miyazaki. This is where Hiromi Kano runs her unlikely ...