Google on occasion tells you which method of technology they prefer over others. They did it with mobile, saying go responsive over other methods. They did it was schema markup solutions, saying ...

Google uses structured data to better understand what a webpage is about by classifying the topic, identifying important parts of the webpages like logos and images, and displaying webpages ...

JSON-LD is a scripting language that allows publishers to communicate important information to search engines. According to the official JSON-LD website: “Data is messy and disconnected. JSON-LD ...

Google will likely be expanding implementation support for rich snippets through JSON-LD. John Mueller confirmed this on Twitter after a webmaster said he saw websites using JSON-LD to power their ...