Commercials from prescription drugs by Big Pharma copmanies have become a regular part of the American television experience.

The one newcomer on the list was UCB’s Bimzelx, which knocked Intra-Cellular Therapies' Caplyta out of the running as it took ninth place. UCB shelled out $10.3 million to air five commercials for the ...

TV watchers have become all too familiar with seeing prescription drug ads while watching their favorite programs. It isn’t ...

Gen Z is particularly fond of pickles, while other consumers focus on health benefits. Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv ...

Despite linear TV ad impressions declining 4.25% year over year in Q1 2025, ad spend on the channel grew 4% to $12.34 billion, per a report from iSpot shared with Marketing Dive. The total signals a ...