News

TV analytics firm 605, which was founded by Kristin Dolan before she became CEO of AMC Networks, has been acquired by ad measurement company iSpot.
TV advertising tech company iSpot.tv acquired New York-based 605, marking its fourth acquisition in less than three years.
iSpot is buying analytics company 605, the latest in a series of moves aimed at controlling the growing marketplace for counting audiences ...
TV advertising measurement company iSpot.tv acquired 605, a media and entertainment data and analytics firm founded by AMC Networks CEO Kristin Dolan.
BELLEVUE, Wash. & NEW YORK—Amid ongoing consolidation in the ad measurement and tech sector, iSpot.tv has acquired 605, a measurement and attribution company. The deal brings together two independent ...
With the rate of cord cutting accelerating to record levels, the news for the broadcast networks is not all bad, with daytime TV increasing its growth in ad impressions during the 2022-2023 season, ...
2023 forecast: With live sporting events and increased vaccine use, there's an open door for increased TV ad spend in 2023 By Jacqueline Renfrow Dec 19, 2022 5:00am iSpot.tv Pfizer COVID-19 TV ads ...
The TV measurement company’s ad catalog provides transparency for more than 2 million unique creative spots to date across 63,672 brands and 179 industries. This is iSpot’s first-ever MRC ...
Three upstart media-measurement companies — Comscore, iSpot and VideoAmp — are ready for primetime, and all other parts of the business of tracking TV audiences, according to a new audit by a ...
Goldman Sachs Asset Management will invest $325 million in iSpot.tv as the Seattle-area company loosens industry stalwart Nielsen’s longtime hold on the market for measuring TV ads across ...
Goldman Sachs Invests $325M in Nielsen Rival iSpot.tv NBCUniversal recently named iSpot a preferred trading currency as competition heats up among third-party data analytics firms.