Sports programming captured about a third of the auto industry's total national linear TV ad spend, led by the MLB (8.7%).

Medical marketers can import Swoop’s advanced audience segments into the iSpot dashboard in order to access deeper insights and channel optimization.

As buyers finalize their TV upfront deals and consider which currencies to use, they can measure the progress of three major alternate currencies. Comscore, iSpot and VideoAmp all reaffirmed last year ...