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Nike's 'Rip the Script': How World Cup marketing rivalries can become as memorable as the tournament itself
For generations of football supporters, the World Cup has extended far beyond ninety minutes on the pitch and the pursuit of football's biggest prize. Every tournament arrives with its own soundtrack, ...
Nike is making an early statement ahead of the 2026 FIFA World Cup with the debut of Rip the Script, a six-minute short film designed to capture the imagination of football fans around the globe. The ...
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