Link acquisition has been all the rage in SEO for as long as most of us can remember. What is interesting is the lack of attention paid to internal linking vs. inbound linking. Yes, inbound links are ...

Internal linking is a crucial aspect of any website, but it is especially important for ecommerce websites. Internal linking helps improve the navigation and user experience for your website visitors ...

External and internal linking strategies have long been cornerstones of SEO work, but now many marketers are wondering if link equity still matters in today’s AI-driven search landscape. In reality, ...

Google’s John Mueller answered a question in a Google SEO Office Hours hangout about hidden internal links in the footer. He explained why it’s not a big deal in terms of getting penalized but that it ...

At its core, search engine optimization (SEO) relies on a thorough understanding of control: Making strategic maneuvers in areas you can control will influence your success in places you can't—e.g., ...