When a customer walks past a retailer’s storefront, there’s rarely something in the window that will surprise them. Customers are used to the constant novelty of online shopping, so a staid window ...

Ralph Lauren is launching its first holographic and interactive window display to celebrate the release of its new Polo Sport line. The new technologically-advanced display is in-line with the brand's ...

In visual merchandising, retail window displays are never just decoration. They are a critical tool for shaping brand id ...

If you're on a sightseeing tour in a bus, you really don't want to be looking away from the passing attractions to Google them on your smartphone. The AR Interactive Vehicle Display is intended to ...

Consumers may enjoy window shopping, but like leafing through a fashion magazine, they seldom really stop and look closely. TBWA Hakuhodo received a brief from its client United Arrows Green Label ...

Ignaz Gorischek poses in a tube during installation of a 85-foot plastic tunnel in the Neiman Marcus holiday interactive window display in 2009. The display was created by Ignaz Gorishek based on ...

ViewSonic Corp., a leading global provider of visual and EdTech solutions, announced that it has retained the No. 1 position ...

Samsung Mobile and retailer Carphone Warehouse have launched a novel interactive window display today to promote the Samsung Tocco Ultra Edition mobile phone handset. The Oxford Street/Tottenham Court ...

HERALD SQUARE, Manhattan (WABC) -- If you have dreamed of singing under the lights in public on the streets of New York City, now is your chance. Instead of the reindeer and the nutcrackers, crowds ...