Email is one of the most profitable marketing channels. It gives a better return for each dollar spent compared to other channels. In fact, according to Litmus, for every dollar that marketers spend ...

Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. LinkedIn has always been known as the place you go when you’re ...

The easiest way to make your newsletter readers interact is to simply ask them. Include a feedback form in your newsletter or encourage them to reach out to you by email. If you want to take your ...