Amazon has introduced location-based interactive video advertising to Prime Video, giving advertisers the ability to reach consumers in local and rural areas across the United States. Local ...

Reddit introduced "Interactive Ads" this week -- a new ad unit that allows brands to build custom and immersive experiences for redditors on the platform. The advertising unit goes beyond static ...

TikTok has introduced new ads to help entertainment brands link short-form video engagement to subscriptions and ticket sales ...

A launch announcement came on Halloween, but it wasn’t until November 10 that it gained widespread attention — and a watchful eye — from the broadcast media industry. One of the “Big Tech” Goliaths ...

The collaboration expands Amazon’s supported ad formats to include interactive formats custom built by PadSquad’s award-winning creative team. We're thrilled to bring PadSquad’s proven rich media ad ...

Live sports are moving to streaming, allowing brands to connect with mass audiences consuming synchronous programming on CTV. For example, Netflix locked down an exclusive $5 billion deal to broadcast ...

YouTube made its pitch to advertisers on Wednesday, accompanied by a flashy performance from Lady Gaga and special appearances from popular YouTubers like Brittany ...

IRVINE, CA--(Marketwire - Sep 20, 2012) - Known for facilitating the connections between publishers, advertisers, and producers, video solutions company OneScreen, Inc. (PINKSHEETS: OSCN), announced ...

A recent study by BrightLine, the leading platform for interactive streaming ads, revealed fresh data about the incremental impact of interactive advertising in CTV, including major new findings ...

For years, interactive CTV advertising was the star of industry demos, like the kind attendees of the Consumer Electronic Showcase saw all up and down the Las Vegas strip this past week. But although ...

A new study reveals the promise and limitations of interactive TV advertising. The key findings: Why it matters. As CTV ad spend is projected to reach $33 billion by 2025, interactive formats could ...