CHICAGO--(BUSINESS WIRE)--Even as advertising and marketing budgets shrink across the board, auto insurers continue sending out a steady stream of marketing direct mail offers. Mintel Comperemedia, a ...

When companies fail to achieve a return on their investment in direct mail marketing, they tend to blame the channel. Some go so far as to declare direct mail obsolete in the digital age. But ...

A Webcraft survey released this month found that 77 percent of 2,000 randomly selected people had read direct mail concerning insurance during the past seven days. Webcraft conducted the survey, done ...

Direct marketing—a marketing term that some have characterized as a tired or outdated form of marketing—is having its moment in the sun again. Have you spoken to a Gen-Z or Millennial marketer (like ...

Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...

Monomoy Capital Partners, a middle-market private investment firm focused on operational value creation, announced that it has acquired Japs-Olson Company, a family-owned national leader in innovative ...