Modern-day social media platforms have made it a business to tell us what they think we want to see. From a conceptual point-of-view, it makes sense. Posts or profiles you interact with frequently ...

When Instagram launched Reels in 2020, the app was angling to compete with TikTok in the short-form video space – what it didn’t anticipate was the vast proliferation of aggregated content. As larger ...

Discover how the Instagram algorithm works in 2023 from CEO Adam Mosseri and get answers about ranking, reach, and shadowbanning. Adam Mosseri, CEO of Instagram, released a new video and blog post ...