Creating a logo can be one of the most fun—and high-pressure—parts of launching or relaunching a brand. It's the first thing people notice, and there's no doubt that your brand will be judged by its ...

How your content marketing is presented is just as important as what it says. In other words, even the most compelling brand messaging is lost without good design. An infographic (below) from Column ...

When it comes to branding, a company’s visual identity may be the most important part. The design elements of a visual identity can range from fonts and colors to materials and textures, all meant to ...