Add Yahoo as a preferred source to see more of our stories on Google. Ford Motor Co. is working to attract students to careers in advanced manufacturing. One way the Michigan-based automotive giant ...

Get ready for the next wave of ad tech jargon, as terms like “containerization” and “multi-agent” become the buzzwords du jour. And the IAB Tech Lab is leading the way. The Tech Lab, which is the ...

NEW YORK—IAB Tech Lab, the global digital advertising technical standards-setting body, has announced the release of device attestation support in the industry standard Open Measurement SDK (OM SDK).

NEW YORK—IAB Tech Lab has announced new Attributes to describe live content and a new Substitution Macro in OpenRTB. It has also opened up public comments on them through May 28, 2026. The updates ...

Google DeepMind unveiled plans for its first "automated research lab" in the U.K. on Thursday. The lab will use AI and robotics to run experiments and will open next year, giving British scientists ...