SEATTLE — More than two decades ago, Tony Greenwald and his colleagues debuted an online Implicit Association Test, also known as the IAT. The award-winning test has been taken more than 25 million ...

The Implicit Association Test (IAT) was created by Anthony Greenwald and colleagues [1] and measures the strength of automatic associations people have in their minds. Many people have taken the test ...

Are you secretly a racist? Do you harbor prejudices deep within your subconscious? Could you be bigoted without even knowing it? These are highly charged accusations, but a team of social ...

The Implicit Association Test, developed more than a decade ago by University of Washington social psychologist Anthony Greenwald, uses a person’s reaction times to measure how closely two concepts ...

The Implicit Association Test (IAT) was developed in 1995 by Anthony G. Greenwald of the University of Washington and Mahzarin R. Banaji, now at Harvard University. The test is designed to measure ...

I’m sitting in the soft-spoken cognitive neuroscientist‘s spotless office nestled within New York University’s psychology department, but it feels like I’m at the doctor’s, getting a dreaded diagnosis ...

Wonder Land: College Presidents' spineless response to antisemitic protests are the culmination of academia’s plummet the past 50 years which has included grade inflation, speech codes, trigger ...

Bruno Verschuere, Valentina Prati, Jan De Houwer, Cheating the Lie Detector: Faking in the Autobiographical Implicit Association Test, Psychological Science, Vol. 20, No. 4 (April 2009), pp. 410-413 ...