Corporate strategy is the way in which a business strives to create value, develop a unique selling advantage and capture maximum market share. Without specific business activities and marketing ...

AI will still dominate IT leader agendas next year, but it shouldn’t at the expense of vast amounts of burgeoning, off-Broadway tech. The rise of AI as the most impactful strategic technology trend ...

High-performing leaders understand the importance of implementing smart business strategies to drive sustainable growth. The right business strategy aligns a company’s objectives with the needs of its ...

Your company brand is the lifeblood of the business: It is a statement of your company's personality and a declaration of company values. With the right positioning strategy, branding creates an ...

Strategy execution has always been notoriously difficult. Over the past four decades, scholars and consultancies have published numerous studies on failure rates, reasons for failure, and the most ...

The Assistant Secretary for Technology Policy within the Office of the National Coordinator for Health Information Technology has published its final 2024-2030 Federal Health IT Strategy, which seeks ...

Content-led marketing and product-led content are two terms you may have heard in marketing circles. What do they mean and how do they differ? In this article, you’ll learn what each one means, how to ...

You’ve done the hard part – you’ve developed a product, bought the domain name, found the manufacturer, and your inventory is set to go. Unfortunately, without a functional and, yes, pretty Shopify ...

Thanks to its massive Bitcoin holdings, MicroStrategy has soared in value by 1,200% over the past two years. A new corporate re-branding will shift the focus even more to Bitcoin, which could be an ...