On February 16, Google implemented a significant shift in its advertising policies, allowing advertisers to collect IP addresses and use device fingerprinting – two tracking methods that had been ...

Monique Danao is a highly experienced journalist, editor, and copywriter with an extensive background in B2B SaaS technology. Her work has been published in Forbes Advisor, Decential, Canva, 99Designs ...

The big picture: The IP address is a fundamental component for connecting a PC, a smartphone, or any other digital device to the internet. The global network primarily consists of IP addresses and ...

Semiconductor Engineering sat down to discuss IP tracking and management with Ranjit Adhikary, VP of marketing for ClioSoft; Jim Bruister, director digital systems (since retired) at Silvaco; Marc ...

Google is looking to phase out third-party cookies from Google Chrome next year. The company will continue to track users through a different method, which has seen its fair share of criticism so far.