The logo will be used in conjunction with diversity-focused IBM programs and initiatives, BM’s Chief Diversity Officer Lindsay-Rae McIntyre said in a news release Friday. She said the new symbol is a ...

IBM has proudly introduced a new, rainbow take on its logo in a sign of its continued support for the LGBTQ community. “Today, I am proud to introduce a new symbol that will represent IBM’s ongoing ...

IBM, one of the big tech companies that spoke out against North Carolina’s controversial HB2, is stepping up its support for diversity with a new rainbow logo. Lindsay-Rae McIntyre, Chief Diversity ...

ENDICOTT (WBNG) -- This week on You Ask, We Answer, we’re taking a closer look at development across Endicott. 12 News spoke with Endicott Mayor Linda Jackson about upcoming projects and part of an ...

IBM's newest business partner is a mustachioed Italian plumber with gorilla issues. Mario Bros. creator Nintendo will show off its GameCube in Tokyo on Thursday. Joining Nintendo on stage will be Big ...

IBM is no stranger to icons. Over the years, it’s created quite a few: the mainframe computer, the ThinkPad laptop, the Selectric typewriter, the Eye-Bee-M logo. The company hopes its new bespoke ...

Over the years, a rivalry between Apple Inc (NASDAQ:AAPL) and International Business Machines (NYSE:IBM) blossomed in the computer industry. Apple co-founder Steve Jobs took on IBM and was even ...

ARMONK, N.Y. (CBS.MW) - IBM plans to announce Thursday that it will launch a new branding campaign to better advertise the consumer electronics products that make use of its technologies. Nintendo's ...

A logo is meant to be a brand’s most enduring symbol, a graphic totem that distills a company’s essence down into a single graphical mark that is beautiful, flexible, and memorable. Crafting such a ...

Google, Apple and Facebook get all the attention. But the forgettable everyday tasks of technology — saving a file on your laptop, swiping your ATM card to get 40 bucks, scanning a gallon of milk at ...