"ECAPI creates a shared language that can reduce integration overhead while still supporting innovation," said Barbara Kalicki, Associate Director, Publicis Sapient. "It allows retailers and platforms ...

NEW YORK, Jan. 6, 2026 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its Agentic Roadmap, outlining how the industry can ...

Since 2023, programmatic buyers have had a new tool for targeting instream video inventory: the IAB Tech Lab’s video.plcmt spec. Nearly all major SSPs have adopted the instream spec, but six of the ...

NEW YORK, Dec. 11, 2025 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its new CTV Ad Portfolio along with a major update ...

IAB Tech Lab Tuuesday announced an roadmap for agentic that builds on existing standards, intended to provide a secure, interoperable approach for digital advertising. The idea is to support all ...

NEW YORK—As digital advertising enters a new era shaped by AI, privacy enforcement, and the unraveling of traditional identity systems, the Interactive Advertising Bureau has announced that the IAB ...

Proposed New Framework Will Support Publisher Monetization and Brand Controls in an AI-Driven Consumer Web NEW YORK, June 4, 2025 /PRNewswire/ -- The emergence of generative artificial intelligence ...

Strict adherence to MRC (Media Rating Council) standards, eliminating data discrepancies in third-party measurement tools (IAB Tech Lab verified data), ensuring authentic verification of critical ...

IAB Tech Lab has released a roadmap outlining how agentic buying and selling can scale across digital advertising by ...

When it comes to adoption of new programmatic standards, DSPs tend to be the trendsetters. So here’s some good news for the IAB Tech Lab’s long-underutilized Data Transparency standard. Yahoo DSP ...

NEW YORK—-IAB Tech Lab, the global digital advertising technical standards-setting body, has announced two major developments in a work on privacy-focused standards ...