IAB Tech Lab has released a roadmap outlining how agentic buying and selling can scale across digital advertising by ...

IAB Tech Lab on Tuesday announced a roadmap outlining how agentic buying and selling can scale across digital advertising by ...

The IAB Tech Lab released its Agentic Roadmap, a framework designed to help the industry scale agentic buying and selling.

IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its Agentic Roadmap, outlining how the industry can scale agentic buying and selling by ...

NEW YORK, Dec. 11, 2025 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its new CTV Ad Portfolio along with a major update ...

NEW YORK—The IAB Tech Lab has launched “Ad Format Idol,” an initiative to standardize emerging connected TV ad formats. The global standards-setting body said its new project seeks help from ...

NEW YORK—IAB Tech Lab, the global digital advertising technical standard-setting body, has laid out its key priorities and roadmap for 2023, with a product roadmap that includes consumer privacy, ...

Seven years ago, as publishers were using header bidding to level the online auction with Google, Prebid was a bit of open-source header-bidding code developed by AppNexus. Fast-forward to today, and ...

IAB Tech Lab has developed a Live Event Ad Playbook with leadership at Amazon, FreeWheel, Index Exchange, and NBCUniversal. The companies formed a working group to create standards and best practices ...

Proposed New Framework Will Support Publisher Monetization and Brand Controls in an AI-Driven Consumer Web NEW YORK, June 4, 2025 /PRNewswire/ -- The emergence of generative artificial intelligence ...

NEW YORK--(BUSINESS WIRE)--The IAB Technology Laboratory announced that Dennis Buchheim has been named Senior Vice President and General Manager of the global digital media industry standards body. He ...

NEW YORK--(BUSINESS WIRE)--The IAB Technology Laboratory released for public comment OpenRTB 3.0, a major overhaul to the real-time bidding framework that will heighten trust in the security of the ...