Considering that the average office worker receives a whooping 121 emails per day, it’s no wonder it’s a challenge to get your emails read. Imagine someone receiving a cold email from you. Why would ...

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Personalization is key to effective cold emailing, but doing it wrong can make your emails feel insincere or even drive people away. In an analysis of over five million emails, I found that ...

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Many people have been writing emails and texts since middle school. Your audience was interested in what you had to say. And your audience was small. Today, your audience is desperate to delete, defer ...

Learn how modern B2B teams use cold email, AI, deliverability, and personalization to book more meetings, protect their ...

Despite many years of predictions that cold emails would die or fade away, that day has yet to arrive. In fact, cold emails remain one of the most effective ways of reaching prospective customers. But ...

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Recipients are becoming increasingly skeptical when deciding whether to read cold emails. Many of the tactics that worked well at the beginning of this year are no longer performing at the same level, ...