Persuasion is part art and part science. There are many data-based strategies to successfully create persuasive communication. That's the science. Likewise, there are just as many techniques for ...

Blog posts are quite possibly the most common content type that exists. You read them, I read them, we all read them – but which ones actually made an impact on you? Which blogs gave you useful ...

Although quality content has always been crucial for ranking well on search engines, Google has redefined what “quality” means. It’s no longer about sprinkling in keywords or hitting a word count. In ...

The content you publish represents you. Content is one of the most important aspects of your marketing strategy—arguably the most important. Content is the food that Google eats and what allows your ...

I’m shameless. I used this photo of a cute puppy and baby snoozing next to each other to get you to open my story. It worked. I mean, look at these cuties. My husband — a fellow journalist turned ...

You finally ship your product. You write a few blog posts. You even see some organic traffic trickle in. And then… nothing happens. No demos booked. No signups. Just a flat line between “people ...

Refurbishing old content is not a new idea. Old blog posts are not dead weight, even when they aren't evergreen; they're a resource you can mine for more modern-day value. Why do readers abandon old ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Blogging is more important to your company than ever before ...

Business Insider covers the people, companies, and ideas changing our world — and we welcome outside voices to help us do that. There are two main ways to write for Business Insider: as a contributor ...