In a Google Search Off the Record podcast, Google’s Lizzi Sassman and John Mueller discussed writing alt text and share the thought process behind exceptional alt text. The subsequent conversation ...

The person asking the question wanted to know whether alt text was still relevant for search optimization. In order to understand the role of alt text for SEO it’s useful to learn the technical reason ...

This is the second post in our Accessibility Tip series. If you missed the first tip about meaningful link text, I suggest you go review it because that tip is even easier to implement than what we ...

This article shows how to add Alt Text in Excel to Images, Charts, Objects & PivotTables. Alt Text stands for Alternative Text. The Alternative Text helps people with visual disabilities understand ...

This guidance is meant to be a starting point to create a deeper understanding of the implications alt text can have when people are the subject of an image. As you read, it is important to note that ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. In recent years, Pew Research Center has been thinking more intentionally about ...

Alt text is a short written description of an image that describes the appearance, content and/or function of an image. Screen readers read the alt text aloud to website visitors, allowing them to ...