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Most enterprise companies know that referrals are a critical, high-quality and high-value demand generation channel. Advocates are willing and happy to help brands they love, but research shows most ...

Today’s customer doesn’t trust you. They don’t want to be sold the idea of your brand. They want to hear from real people about how you helped them, plus what you got wrong and right. At the same time ...

When running a business, particularly in its early stages, one of the primary goals is to increase revenue and attract a loyal customer base. This was my struggle when I launched ReDahlia back in 2015 ...