Forbes contributors publish independent expert analyses and insights. David Henkin helps organizations and individuals innovate and grow. Predictive analytics has evolved from a niche discipline into ...

These days, the digital marketplace is moving faster than ever, which makes search engine optimization (SEO) even more important. One way companies can stay ahead of the game is with predictive ...

Understanding Google Analytics 4 (GA4) isn’t optional – it’s essential for running high-performing PPC campaigns. The interface? Confusing. The modeling? New. The terminology? Often unclear. But ...

Learn about how predictive analytics works, the types, benefits, use cases, and top tools. Predictive analytics is a process that uses statistics and modeling techniques to make informed decisions and ...

Thirty-two percent of health insurers and life insurers across the globe plan to develop their predictive analytics capabilities over the next two years, according to a Gen Re survey. Gen Re, a ...

Have you ever been prospecting and wished you could read minds to know exactly who’s ready to sell? While telepathy isn’t an option, predictive analytics will get you pretty close. Predictive ...

AI-powered marketing agencies have set a new standard of quality in a world where most brands require real-time performance and precise targeting. AI has transformed travel marketing through ...

Complications from sepsis may contribute to half of hospital deaths and nearly one-quarter of hospital costs, according to research published in JAMA. The prevalence of this condition, combined with a ...

The world of sports has always thrived on numbers, but the past decade has seen a remarkable transformation in how data is used to inform decisions. Predictive analytics now sits at the heart of ...