When applied respectfully with the customer in mind, predictive marketing paves the way for more meaningful one-to-one interactions. Traditionally, businesses relied on basic data points for ...

These days, the digital marketplace is moving faster than ever, which makes search engine optimization (SEO) even more important. One way companies can stay ahead of the game is with predictive ...

When pitching the use of a model, data scientists rarely report on its potential value. They then experience an unnerving ...

If there’s one area where most engineering teams are not making the most of AI, it’s team management. Figuring out how to better manage engineers is often approached like more of an art than a science ...

Complications from sepsis may contribute to half of hospital deaths and nearly one-quarter of hospital costs, according to research published in JAMA. The prevalence of this condition, combined with a ...

Have you ever been prospecting and wished you could read minds to know exactly who’s ready to sell? While telepathy isn’t an option, predictive analytics will get you pretty close. Predictive ...

In the past decade, cloud-scale analytics tools have transformed the digital fight against deforestation. Instead of manual ...

How to Decide Between a Power Dialer vs Predictive Dialer Your email has been sent When is the extra efficiency of a predictive dialer vs power dialer worth it? Learn about both types of auto dialers ...

It’s a turning point for artificial intelligence, and we need to take advantage of these tools without causing harm to ourselves or others. By Brian X. Chen Brian X. Chen is the lead consumer ...